Friday, May 31, 2013

USDA ERS Report on Use of Nutrition & Health Claims (1989-2010)

I just came across an interesting report that the USDA ERS issued in February 2013, Introduction of New Products With Voluntary Health- and Nutrition-Related Claims (1989-2010)It reviews the use of health and nutrition related claims on food packaging over the years covered, noting trends.  For example, it notes that that food companies made these types of claims on 43.1 percent of new products introduced in 2010.  The report tracks health- and nutrition-related claims displayed on new products from 1989 to 2010 and delineates the claims by product category and type of claim. It also attempts to evaluate sales and average nutrient content of all new food and beverage products carrying at least 1 of the top 10 health- and nutrition-related claims from 2010.  It's available in a free download from the publication's USDA ERS page.

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